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A couple of years ago, Frank Kühne started an expedition into the peculiar world of German butchers. Together with a trio of young ladies, he was trying to figure out if there was a future for the craftsmanship. The issue is far from trivial. Only in the past decade, more than 4.000 butcher shops closed down in Germany. As supermarkets and convenience food flourished, meat shops faded away. During their journey, Frank and his team found out that butchers themselves are part of the problem: caught in a David x Goliath price-battle, many have forgotten what their role is all about. Butchers are a crucial player in a sustainable food chain. Operating in a small-scale, they are the direct link between consumers and farmers. Butchers have also been, for centuries, one of the most influential makers at the German food culture.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx